The Purple Leash Project was born out of the Purina mission to bring and keep pets and people together and the RedRover® mission to bring animals and their owners from crisis to care.
Help survivors and pets find safety together! Learn More!
In 2019, Purina and RedRover partnered to launch the Purple Leash Project to increase the number of pet-friendly domestic violence shelters nationwide and spread awareness about this vital issue.
Learn more about Purina’s work to help keep domestic violence survivors and their pets together.
“I cannot thank you enough for taking this issue seriously. I actually cried when I watched your video as no one to date has taken this subject seriously."
Purina has partnered with RedRover to make more domestic violence shelters pet-friendly.
Purina joined forces with renowned artist Kristen Visbal to bring to life a future the Purple Leash Project is aiming to shape.
